Our Solutions Mix
E-Commerce-driven, SEO-Optimized Websites: Designing visually appealing, user-friendly websites with SEO optimization to enhance online visibility, and direct sales and fulfillment options for delivering ticketing, merch, music, and more.
Digital Distribution for Independent Musicians: Guiding independent artists through the process of distributing their music on major digital platforms, ensuring wide accessibility and maximizing revenue potential.
Social Media Management: Curating and managing social media content across platforms to increase engagement and fanbase growth.
Targeted Digital Advertising: Implementing data-driven ad campaigns on platforms like Google, Facebook, and Instagram to reach specific audiences.
Email Marketing Campaigns: Creating personalized email marketing strategies for fan engagement and promotional announcements.
Content Creation: Producing high-quality, engaging content including video from owned assets, promotional graphics, and behind-the-scenes footage.
Analytics and Performance Tracking: Utilizing advanced analytics tools to track campaign performance and adjust strategies for optimal results.
Streaming Platform Optimization: Advising on best practices for streaming services to maximize listens and revenue.
Virtual Event Planning and Promotion: Organizing and promoting online events, such as live-stream concerts or Q&A sessions.
Brand Identity Development: Crafting a unique brand identity including logo design, messaging, and overall artist persona.
Outcomes and Achievement
What we deliver through our work together:
Increased Visibility for Record Launch: Immediate boost in visibility and reach for a new record launch through targeted marketing campaigns.
Enhanced Online Presence: Development of a robust online presence across various platforms, leading to increased recognition and accessibility.
Higher Engagement Rates: Improved engagement with fans through personalized content and interactive campaigns, fostering a strong connection.
Expanded Fan Base: Growth in the artist's fan base, both domestically and internationally, through strategic promotion and outreach.
Streamlined Revenue Streams: Increased revenue from digital sales, streaming, and merchandise due to effective marketing and distribution strategies.
Strong Brand Identity: Establishment of a distinct and memorable brand identity that resonates with the target audience, aiding long-term recognition.
Long-Term Fan Loyalty: Cultivation of a dedicated fanbase through consistent and meaningful engagement, ensuring long-term support.
Sustainable Career Growth: Steady growth in the artist’s career trajectory by continuously adapting to market trends and audience preferences.
Enhanced Media and Industry Connections: Improved relationships and networking opportunities with industry professionals and media outlets.
Data-Driven Insights for Future Projects: Valuable insights and analytics from campaigns to inform and optimize future project launches and strategies.
We get it: being a musician is not a profession, it's a calling. After all, both of our founders are musicians and Monika Ryan is a professional musician herself. That means we have deep knowledge and experience of what it takes — passion and perseverance — to build a career in music.
Our approach is rooted in a deep appreciation of music as an art form and a recognition of its power to connect and inspire, and our marketing and distribution solutions are honed from years of work in the industry. We have a framework with powerful tools, but we customize that framework to your aptitude, appetite, and resources. Our expertise lies in understanding the nuanced spectrum of the music world, where each artist's journey is unique, and the path to success is as diverse as the music itself. We craft strategies that not only amplify the artist's voice but also connect with the ever-evolving audience of the digital era to help you build your audience.
For Indies
For independent musicians, the journey is often a testament to their resilience and creativity, as they navigate the industry without the backing of a major label. We understand that these artists require tailored strategies that maximize their resources, ensuring their music finds its audience in a crowded digital landscape. And, just because you can do it all, doesn't mean you have to — or should! From establishing a compelling brand identity to building fan engagement to navigating the complexities of digital distribution, we are adept at elevating independent artists, ensuring your talent gets the spotlight you deserve.
For Signed Artists
Conversely, musicians signed to labels face a different set of challenges and opportunities. While they benefit from the label's resources and network, they often seek supplemental strategies to enhance their presence and reach. Our agency complements the label's efforts with targeted campaigns and digital strategies that ensure the artist's personal brand flourishes alongside their label-backed projects. Whether it's a strategic social media campaign or a bespoke PR push, we understand the intricacies of working in tandem with labels to create a harmonious and impactful marketing symphony. Our goal is to ensure that every artist, irrespective of their backing, can make the most of the opportunities in today's dynamic music industry.
Sample Solutions ...
What our clients say...
"We're proud to help indie artists. We've been involved in the music business for over thirty years and we actively release new music every year. We understand new digital distribution channels and how to support you as you build your music library and audience."
Monika Ryan
Co-founder of Metamorphosis
Founder of Resentize Records
How we do it ...
Consulting and Infrastructure
Advertising Campaign
Marketing Strategy and Plan
Measurement and Reporting
Creative Strategy and Campaign Planning
E-Commerce Consulting
Video, Post-Production, and Video Campaigns
Website and Blog Content
Website Design and Application Development
CRM, Email Marketing, and Marketing Automation
Social Media Conversation Management
SEO Audit, Content Report, and Content Planning
Audience and Market Research
Social Media Content Publishing