And, research is how you'll gain that understanding. Think it has to be expensive? Think again! Some market research can be completed inside of a week and there are many types of research -- including a lean research model that we've developed -- that get reveal critical insights without breaking the bank.
So, what's typically included?
Market Research: Research is the foundation of any good plan. It doesn't have to be a long process or cost a fortune, either. But, to position your business or product correctly, you'll need a fundamental awareness of your target market — as well as the segmentation, demographical and psychographic analysis of your prospective audience — and the context of your business.
Positioning: In addition to identifying and understanding your target market, you'll need to understand the current view of your brand, product, or program and then identify your opportunities. This will be the backdrop to your messaging and the communications plan for how you want to be perceived.
Competitive Analysis: If you don't already know your competitors, you should. Differentiating your business from the competition is key to your success. Not everyone will want what you have to offer, and that's OK. The key is to connect deeply with the right customer and carve out a unique space in the market.
What are the outcomes?
An understanding of your target market and their wants and needs, and current perceptions of your brand.
A fundamental understanding of your key competitors and how you can differentiate your product and/or business.
No two situations are the same
All of our solutions are customized for your specific business case. We start with proven frameworks, not cookie-cutter solutions, and build the right plan for you.