Measurement and Reporting

Measuring our efforts helps us improve, whether thats for a website, in social media, advertising, community engagement, or brand awareness. We use a variety of online and offline measurement tools to glean insights that matter and then provide the recommendations to ensure continuous growth and improvement.

So, what's typically included?

• Measurement planning

• Offline measurement frameworks and activities, as applicable

• Online measurement tools

• Reports and dashboards

What are the outcomes?

• Leverageable insights about community/customer behaviors

• Information to help strategic planning and decisionmaking

• Tactical steering and specific optimizations to assets and activities