Measurement and Reporting
Approximate time to execute:
Ongoing
There is no "set it and forget it" in marketing success. Measure, Refine, and Repeat.
Measuring our efforts helps us improve, whether thats for a website, in social media, advertising, community engagement, or brand awareness. We use a variety of online and offline measurement tools to glean insights that matter and then provide the recommendations to ensure continuous growth and improvement.
So, what's typically included?
Measurement planning
Offline measurement frameworks and activities, as applicable
Online measurement tools
Reports and dashboards
What are the outcomes?
Leverageable insights about community/customer behaviors
Information to help strategic planning and decisionmaking
Tactical steering and specific optimizations to assets and activities
No two situations are the same
All of our solutions are customized for your specific business case. We start with proven frameworks, not cookie-cutter solutions, and build the right plan for you.
