SEO Audit, Content Report, and Content Planning
Approximate time to execute:
The purpose of a content audit, whether it's for your website, blog, app, e-commerce platform, or all, is to improve your content's performance with both humans and algorithms — and to uncover opportunities to differentiate your business from the competition.
So, what's typically included?
Website and SEO Audit
Analyze baseline data from Google Analytics or similar measurement tool(s);
Validate correct site indexing with major search engines including Google's Search Console;
Investigate mobile optimization and uncover optimizations to improve SEO; improve speed and mobile performance;
Identify optimal keyword strategy and mix (long- and short-tail keywords);
Check your website against user accessibility guidelines;
Identify pages to remove which are low-quality and unnecessary pages from Google’s index;
Identify broken links and stop 404 errors;
Analyze backlinks (and disavow toxic links if necessary);
Optional: set up recurring website health monitoring and alerts;
Optional: set up keyword position tracking and alerts.
Website Content Plan
Recommend optimal organization of your website's navigation.
Improve on-page information architecture and SEO for your most important content; make recommendations to ensure your content gives users what they want.
Recommend optimization for key user workflows (e-commerce, lead generation, etc.).
What are the outcomes?
The activities and reports from this effort will help you optimize your website and content, making it better for both human users and search engine bots to find relevant information. If your business has e-commerce or lead-generation activities, we will help you understand how to streamline and optimize these experiences to maximize results.
No two situations are the same
All of our solutions are customized for your specific business case. We start with proven frameworks, not cookie-cutter solutions, and build the right plan for you.