Website Design and Application Development
Approximate time to execute:
1 – 12 months; Ongoing
Most visitors spend less than a minute on your website and visit 1-2 pages. Is your website working hard for you? Are you engaging, converting prospects to customers? Whether your a product, service, artist, education, or community business we can help you make the most of your website's opportunity to connect with prospects and convert them to customers.
So, what's typically included?
Consultation, research, and evaluation: we'll meet and document the current situation and then collaboratively define the right solution for your business.
Digital strategy, experience design, and infrastructure design: we'll design the right technology that helps you engage your audiences optimally and gets them converting and coming back.
Content planning: Sound information architecture (IA) and planning for your sitewide navigation starts with understanding how you want users to discover your business — what the narrative should be — and how you want to reveal key features and motivate actions. Search Engine Optimization (SEO) is a fundamental component of content planning as is a plan for maintenance and new content development over time. Together, we'll design the right mix of strategic and functional text, blog and thought-leadership content, photography, and video to facilitate both on-site experience, content marketing, and organic and paid search, and then we can help you build out your content for the greatest impact.
E-commerce: Every business is different and we would never prescribe a standard solution for every situation. And, because of our breadth and depth of experience, and the time we take to really get to know your business — products, services, events, education/training, subscriptions, memberships, and more — we evaluate and recommend the perfect fit solution and then help you implement.
Reporting: We implement Google Analytics into just about every website we build, and we'll customize the configuration so that it reports on activities up and down your marketing funnel. We can also implement search, social media, and advertising measurement tools with reporting at regular intervals or according to automated triggers. In this way, you'll know which channels drive leads and sales — and they're not always the same — you'll have the information you need to optimize your site over time. And, we help with that, too!
Speaking of which, a website is a process, not a project, and requires continuous maintenance and optimization. We'll arm you with the tools and know-how so you can address underperforming content, learn more about your customers' interests and behaviors, and maintain your website for peak performance. Or, if you'd rather not, we can take that on and ensure your site or app is continuously improved.
What are the outcomes?
The right strategy, experience design, and content plan;
Compelling and search optimized content;
Optimized visitor and e-commerce workflows;
Increased engagement and conversions.
No two situations are the same
All of our solutions are customized for your specific business case. We start with proven frameworks, not cookie-cutter solutions, and build the right plan for you.