Resensitize Records

Industry: Music and Entertainment

Services Provided:

• Website Creation and Management

• E-commerce Solutions

• Social Media Strategy and Content Creation

• Paid Advertising Campaigns

• Digital Distribution and Promotion across all major streaming platforms (Spotify, Pandora, Tidal, Deezer, Soundcloud, etc.)

Background and Challenge:

Independent musicians often face significant challenges in getting their music heard due to limited access to marketing and distribution resources. With the vast majority of promotional services and distribution networks controlled or easily accessed by major labels, these artists struggle to compete on a level playing field. They typically lack the necessary tools and expertise to effectively market their music, manage social media platforms, and distribute their songs across the myriad of available digital services.

Approach and Solution:

Resensitize Records, a subsidiary of a larger marketing agency, was established to address these disparities by offering comprehensive marketing and distribution services tailored specifically for independent musicians. Understanding the unique challenges faced by these artists, Resensitize Records developed a multi-faceted approach:

1. Customized Websites and E-commerce: Creating artist-centric websites that include e-commerce capabilities for merchandise sales, ticketing, and music downloads.

2. Social Media Strategy and Content: Crafting bespoke social media plans to enhance artists' online presence, engage with fans, and build a community around their music.

3. Paid Advertising: Implementing targeted advertising campaigns across digital platforms to increase music visibility and artist recognition.

4. Digital Distribution and Promotion: Partnering with all major streaming platforms to ensure widespread distribution and employing promotional strategies to boost streaming numbers and playlist placements.

Results:

Independent musicians partnering with Resensitize Records have seen remarkable outcomes:

• Increased digital footprint and fan engagement across social media platforms.

• Enhanced revenue streams from direct sales, streaming, and merchandise.

• Significant growth in streaming numbers, with many artists achieving placement on prestigious playlists.

• Elevated brand awareness and artist recognition within the music industry.

Conclusion:

Resensitize Records has successfully leveled the playing field for independent musicians by providing expert marketing and distribution services that were previously out of reach. By supplementing artists' existing capabilities, Resensitize Records ensures comprehensive project support from conception to execution. This initiative not only empowers artists to compete with major label counterparts but also fosters a more vibrant and diverse musical landscape.