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Listen to this post on our podcast: You've spent years writing your book. Every word is deliberate. Every chapter serves a purpose. You've poured your heart into creating something meaningful. Now comes the marketing part. We've heard nearly every author say ... "After writing my first book, I didn't realize that more than 50% of my effort would go to marketing the book." So you do what any smart author does: you research. You read blog posts about book marketing. You join Fa

The Two Words on My Desk That Change Everything Listen to this on our podcast: Last June, I was sitting at my desk talking with Jonathan Eig—Pulitzer Prize winner, bestselling author, friend—about The Playbook. He was generously sharing insights from his career to help build the knowledge base that would power our AI marketing platform for authors. Mid-conversation, I grabbed a post-it note and wrote two words: Be Helpful . I stuck it on my desk. It's still there. Not because

​A mission statement succinctly defines your company's purpose, values, and objectives, serving as a guiding principle for employees and...

Today's post is inspired by an article about Voyager 1 and a conversation with my wife about persistence. Most of my professional achievements come from the simple expression, "persistence over resistance." In a world that often glorifies overnight success stories, the concept of quiet progress stands as a beacon of sustainable achievement. This method of steady persistence and incremental growth, though less glitzy, proves to be more enduring and resilient than the "flash in

Author:  Jonathan Eig Book:   King: A Life Challenge:  Break through a crowded book market with a fragmented online presence Results:  Pulitzer Prize winner, New York Times bestseller (twice), optioned by Steven Spielberg with Chris Rock directing, became cultural phenomenon The Challenge: A Book That Deserved to Break Through Jonathan Eig had already established himself as one of America's finest biographers. But King: A Life —his definitive biography of Dr. Martin Luther Ki

Author:  David Maraniss Books:   A Good American Family: The Red Scare and My Father  & Path Lit by Lightning: The Life of Jim Thorpe Challenge:  Reach beyond existing readership to attract new audiences for two very different books Results:  Both books became New York Times bestsellers, beat industry benchmarks by 20-50% on every platform, launched successful podcast, Path Lit by Lightning  named Amazon Editor's Pick in Best Biographies & Memoirs The Challenge David Maraniss

Curiosity is a driving force. When someone is curious, they want to know more. By harnessing the power of curiosity, you are engaging...

In 2021, we challenged ourselves to share 100 straightforward tips to help you level up your marketing game — for free! Below are those...

Hitting the record button is simple. Getting great audio requires a bit of know-how and practice. Here are a few simple tips and tricks...

Working with an agency gives you certain advantages. But, there are a few important steps to take to ensure that you'll get the best...

Too much information on a site can work the same way, bogging visitors down and losing sales. A good website offers a balance between a...

A great tagline connects us to emotion. And by defining the product or service emotionally, it helps us define ourselves. For many, a tagline like “Think Different,” as simple as it is, connects independent thinkers to that product in deep, meaningful, and personal ways. A good one-liner is clever and relatable. It resonates with common experience and still offers an intelligent new thought perspective. It entertains the brain and elicits an emotional response. There is nothi

A compelling logo is simple and easily recreated. Logos with too many elements are hard to remember. Was that a unicorn and a lion on the crest? Symbols are as old as human civilization, they are wordless storytellers. Ancient Handprints on cave walls and hand-painted images of animals, hieroglyphs and religious symbols, mathematical symbols. They transcend all languages. They transcend words themselves. Those simple shapes each tell us a wordless story, we listen with our ey

So speak like a human. That’s what sets you apart from a bot. Relate to the audience and the audience will relate to you. Really listen and react like a human. It will work wonders for your business. You know that person that comes to the dinner party with all of their jokes and stories pre-planned? They don’t care what is going to happen at the dinner, they have their witticisms queued and ready to go. Most of us have come in contact with people who look right at you with a

Expecting that volume-of-posts in social will somehow grow the top of your business's funnel could be a waste of time. But, it depends on...

Expecting that volume-of-posts in social will somehow grow the top of your business's funnel could be a waste of time. But, it depends on the nature of the business and how leads are generated. Keeping a cool head in business requires the heart and mind of a stoic. Being able to look at the big picture and hone in on the tiniest details and foresee opportunity with clarity and discipline is the job of a strategist. Only with an honest and appraising eye can an effective strat