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Part 2 of 2 In Part 1, Lillian explored how organic social media builds authentic connections with your readers. Now, let's talk about the other side of the equation: paid social media advertising. While organic content nurtures relationships, paid advertising amplifies your reach and drives measurable actions during critical launch windows. The difference between spending money on ads and investing strategically in advertising comes down to one thing: The Playbook . Why Most

It’s the number-one question authors ask when a book launch approaches: what am I supposed to be posting? Most advice out there is either too vague to be useful or so platform-specific it misses the bigger picture. The Playbook changes that.  Why Content Type Matters as Much as Content Volume Content Type vs Content Volume: When a launch approaches, most authors default to increasing posts, but more isn't the answer. Each piece of content serves a different purpose in a reade

If you've ever bought a book because a friend wouldn't stop talking about it, you already understand influencer marketing. And you already know why it works better than any ad ever could. So what is influencer marketing exactly?  At its core, influencer marketing is real people with engaged, loyal audiences recommending things they genuinely love. Not polished ads. Not publisher announcements. Just trusted voices talking to communities that actually listen. The numbers back t

Services Provided: Website Development The Playbook : Audience and Campaign Strategy Paid Meta Advertising TV and Streaming Video Advertising Live Read Sponsorships Background and Challenge: Keith O'Brien, a New York Times bestselling author, was preparing to launch his new book Heartland: A Forgotten Place, an Impossible Dream, and the Miracle of Larry Bird . The book told the extraordinary untold story of basketball legend Larry Bird's journey from nearly quitting the sport

A friend sent me an article last week about AI taking voice acting jobs. He's worried. And he should be — but not for the reasons he thinks. (And, no, this isn't AI because of the m-dash — I've been using m-dashes since high school. Thank you, Lawrence Township Public Schools.) Anyway, he's a professional voice actor. Great at what he does. When he shared that article, I could hear the anxiety between the lines: Is my career disappearing?  It's the same worry I'm hearing fro

Disclosure: Jeremy Ryan and Metamorphosis Agency are not affiliated with or compensated by any business mentioned in this article, including Libro.fm, Amazon, or Labyrinth Books. These are personal recommendations based solely on my experience as a consumer and human who cares. Post by Jeremy Ryan Founder of Metamorphosis and ThePlaybook.io I've been saying this since high school: Vote with your wallet! I remember a conversation in High School with my lifelong friend, Bill Co

Listen to this post on our podcast: You've spent years writing your book. Every word is deliberate. Every chapter serves a purpose. You've poured your heart into creating something meaningful. Now comes the marketing part. We've heard nearly every author say ... "After writing my first book, I didn't realize that more than 50% of my effort would go to marketing the book." So you do what any smart author does: you research. You read blog posts about book marketing. You join Fa

The Two Words on My Desk That Change Everything Listen to this on our podcast: Last June, I was sitting at my desk talking with Jonathan Eig—Pulitzer Prize winner, bestselling author, friend—about The Playbook. He was generously sharing insights from his career to help build the knowledge base that would power our AI marketing platform for authors. Mid-conversation, I grabbed a post-it note and wrote two words: Be Helpful . I stuck it on my desk. It's still there. Not because

Remember the early internet? Websites looked wild, checkout pages broke, and everyone’s experience was different. Then standards showed up—common ways of doing things—and suddenly e‑commerce took off, sites loaded faster, and customers trusted what they saw. That wasn’t the end of creativity; it was the beginning of scale. AI is at that same turning point. Right now, every tool has its own way of talking, tracking, and connecting. That means your team spends too much time sti

​A mission statement succinctly defines your company's purpose, values, and objectives, serving as a guiding principle for employees and...

Author:  Keith O'Brien Books:   Charlie Hustle: The Rise and Fall of Pete Rose  & Heartland: The Rise of the Rural Roots Movement Services:  Historical interactive timeline, social media strategy, Meta video & social ads, search marketing Challenge:  Break through competitive sports and political book markets, expand beyond existing fan base Results:   Heartland  debuted at #1 on Amazon in Sports Journalism category, became New York Times bestseller, both books expanded Keith

Today's post is inspired by an article about Voyager 1 and a conversation with my wife about persistence. Most of my professional achievements come from the simple expression, "persistence over resistance." In a world that often glorifies overnight success stories, the concept of quiet progress stands as a beacon of sustainable achievement. This method of steady persistence and incremental growth, though less glitzy, proves to be more enduring and resilient than the "flash in

Author:  Jonathan Eig Book:   King: A Life Challenge:  Break through a crowded book market with a fragmented online presence Results:  Pulitzer Prize winner, New York Times bestseller (twice), optioned by Steven Spielberg with Chris Rock directing, became cultural phenomenon The Challenge: A Book That Deserved to Break Through Jonathan Eig had already established himself as one of America's finest biographers. But King: A Life —his definitive biography of Dr. Martin Luther Ki

Author:  David Maraniss Books:   A Good American Family: The Red Scare and My Father  & Path Lit by Lightning: The Life of Jim Thorpe Challenge:  Reach beyond existing readership to attract new audiences for two very different books Results:  Both books became New York Times bestsellers, beat industry benchmarks by 20-50% on every platform, launched successful podcast, Path Lit by Lightning  named Amazon Editor's Pick in Best Biographies & Memoirs The Challenge David Maraniss

Curiosity is a driving force. When someone is curious, they want to know more. By harnessing the power of curiosity, you are engaging...

In 2021, we challenged ourselves to share 100 straightforward tips to help you level up your marketing game — for free! Below are those...

Hitting the record button is simple. Getting great audio requires a bit of know-how and practice. Here are a few simple tips and tricks...

Working with an agency gives you certain advantages. But, there are a few important steps to take to ensure that you'll get the best...

Too much information on a site can work the same way, bogging visitors down and losing sales. A good website offers a balance between a...

A great tagline connects us to emotion. And by defining the product or service emotionally, it helps us define ourselves. For many, a tagline like “Think Different,” as simple as it is, connects independent thinkers to that product in deep, meaningful, and personal ways. A good one-liner is clever and relatable. It resonates with common experience and still offers an intelligent new thought perspective. It entertains the brain and elicits an emotional response. There is nothi