Buklad-Merlino Memorial Homes
Industry: Funeral Services
Brand Audit and Refresh (Logo, Colors, Fonts, Positioning)
SEO, Website & Content Overhaul
Hyper-Local Advertising & Video Production
Print & Special Projects
Background and Challenge:
Buklad-Merlino Memorial Homes faced a significant challenge in differentiating themselves in a market dominated by competitors with similar branding and websites, all provided by a single marketing vendor. Their reliance on a generic bulk outreach marketing service left them without the individualized attention and marketing support they needed. They sought to stand out and accurately reflect their commitment to excellent service and personal attention.
Approach and Solution:
Our team took a tailored approach, beginning with a comprehensive understanding of Buklad-Merlino’s business and target clientele. We conducted a brand audit and initiated a logo and brand refresh to ensure consistency across all marketing efforts. A key focus was on a hyper-local SEO strategy, coupled with a complete website and content overhaul to enhance their online presence distinctively. We also implemented targeted advertising across Google My Business, social media, and digital broadcasting platforms, and introduced unique printed materials and special projects to further promote the brand.
The customized marketing strategy and tools significantly elevated Buklad-Merlino Memorial Homes' market visibility and differentiation. The brand refresh and targeted SEO efforts improved their online presence, resulting in better engagement with their target clientele. Hyper-local advertising strategies increased their reach within specific communities, and the unique print materials and special projects enhanced their brand recognition and reputation in the local market.
Buklad-Merlino Memorial Homes successfully distinguished themselves from their competitors through a comprehensive and customized marketing strategy. By focusing on their unique values and services, and leveraging a mix of digital and traditional marketing tools, they achieved a stronger market presence and improved engagement with their clientele. This case study demonstrates the importance of a tailored approach in achieving marketing objectives and the impact of personalized attention and support in the funeral services industry.