Basic Branding Kit and Brand Library

Approximate time to execute:

1 – 5 weeks

A brand guide is a great way to ensure your team and extended network are using your brand consistently. And, a modern brand guide is an online branding kit and asset library.

This public or private microsite has all of the resources you've worked hard to develop, stored in one location — from messages to your logo to any other assets you've developed to ensure consistent and compelling communication of your brand. And, it can be public or password protected.

So, what's typically included?

  • A website with Content Management System (CMS) so that you can maintain and grow your online brand guide and repository of resources;

  • A design for the guide and interface that is derived from your brand;

  • Documentation of your essential brand components and guidance for how each should be used optimally.

We typically include the following sections within a digital brand kit, depending on the brand and what's been developed:

  1. Positioning

  2. Messaging

  3. Tonality and editorial guidance

  4. Typography

  5. Color

  6. Logo/identity and usage guidelines

  7. Video, Photography, and Iconography

  8. Downloadable asset library including logos, icons, video, images, fonts, etc., publicly available or password protected

What are the outcomes?

  • A better coordinated and more consistently deployed brand;

  • Optimal use of your logo and logo system;

  • Appropriately and more compelling use of your brand messages;

  • Better and easier maintenance of your brand and brand assets.

No two situations are the same

All of our solutions are customized for your specific business case. We start with proven frameworks, not cookie-cutter solutions, and build the right plan for you.