• Jeremy Ryan

​#METAbites: 100 Digital Marketing Tips


In 2021, we challenged ourselves to share 100 straightforward tips to help you level up your marketing game — for free! Below are those 100 "METAbite" tips, in one, nice round-up!


We'll continue to post more over time, so follow us on LinkedIn for new, free #METAbite tips.


1. CULTIVATE CURIOSITY

2. BE CTA FRIENDLY

3. RUN TESTS LESS

4. SMALL DATA MATTERS TOO

5. GOOGLE TIPS PART 1

6. GOOGLE TIPS PART 2

7. USE EMOJIS

8. IMPLEMENT TRACKING PIXELS

9. HAVE A CONTENT PLAN

10. ICONOGRAPHY MATTERS

11. GRAMMAR PART 1

12. GRAMMAR PART 2

13. BE DIRECT

14. USE INFLUENCERS

15. GRAMMAR PART 3

16. TWITTER POLLS

17. LEAVE HIGH PERFORMERS ALONE

18. GET YOUR ELEVATOR PITCH DOWN

19. EMPLOY AUDIENCE RESEARCH

20. BE E-MAIL SAVVY

21. BUDGET SMARTLY IN ADVERTISING

22. USE PROJECT MANAGEMENT TOOL

23. BE AVAILABLE

24. UNDERSTAND THE THREE P's OF SEARCH: #1 PROMINENCE 

25. UNDERSTAND THE THREE P's OF SEARCH: #2 PREFERENCE

26. UNDERSTAND THE THREE P's OF SEARCH: #3 PROXIMITY

27. CART ABANDONMENT

28. CONSIDER LANDING PAGE STRUCTURE

29. TAKE PHOTOS

30. INVESTIGATE CUSTOMER PERSONAS

31. START, NOW

32. KEEP PROMISES

33. USE A COLOR PALETTE

34. BE CREATIVE. BE DARING. BE FRESH. BE MEMORABLE.

35. EMOJI EMAIL SUBJECT LINES

36. BE ORGANIC

37. MARKETING WITH VIDEO

38. MOBILE FIRST, EVERY TIME

39. BE ON THE BUYER'S JOURNEY

40. PLAN FOR VOICE SEARCH

41. INSTALL SSL

42. USE GEOFENCING (AND GEOGRAPHIC SEGMENTING)

43. GOOGLE CHARITIES

44. GOOGLE GRANTS

45. UNDERSTAND PROCESS

46. SLOW AND STEADY

47. INFLUENCER MARKETING #2

48. PLACEHOLDER TIPS

49. GOOGLE REVIEWS

50. DATA POINTS

51. COULD WE SPOT 👀 YOU IN A CROWD?

52. ADVERTISING IS NOT "SET IT AND FORGET IT"

53. GET REVIEWS IN CONTEXT

54. FOCUS ADVERTISING ON A SPECIFIC AUDIENCE

55. GAMIFY YOUR OWN WORK

56. SEO MADE EASY

57. USE BASIC GAMIFICATION TECHNIQUES

58. GAMIFICATION 1 OF 7: DON'T FORGET THE FUN!

59. KEEP VIDEOS SHORT

60. GAMIFICATION 2 OF 7: ESTABLISH BUSINESS STRATEGY

61. GAMIFICATION 3 OF 7: WHO WANTS TO PLAY?

62. USE IMAGES AND DIAGRAMS

63. MAKE POSTING EASIER

64. GAMIFICATION 4 OF 7: DEFINE BEHAVIORS

65. GAMIFICATION 5 OF 7: DESIGN ACTIVITIES (MISSIONS)

66. MANAGED vs. INFLUENCED

67. GAMIFICATION 6 OF 7: FEEDBACK CYCLES

68. SHOP LOCALLY

69. GAMIFICATION 7 OF 7: HAVE A PLAN FOR MANAGING GAMEFPLAY

70. REMEMBER KISS

71. CHALLENGE YOUR TEAM

72. STREAMLINE USER PATHWAYS

73. USE FREE DATA

74. EMBRACE AI AND ML

75. SIMPLIFY MESSAGING

76. SAVE BUDGET WHERE PRACTICAL

77. BE CUSTOMER CENRTIC

78. STANDARDIZE UI FOR BEST-PRACTICES

79. DON'T BE SPAMMY

80. PROVIDE VALUE, ESPECIALLY IN ADVERTISING

81. BE TRUSTWORTHY

82. USE DOUBLE-DUTY CONTENT

83. HAVE A CONTENT PLAN

84. SPOTLIGHT YOUR CUSTOMERS

85. CELEBRATE COMMUNITY

86. SPEAK UP

87. INCLUDE YOUR AUDIENCE

88. SWEETEN THE DEAL

89. USE AN ACTIVE VOICE

90. FACTUAL IS ACTUAL

91. STRIVE FOR RACING REVIEWS

92. YOU KNOW WHAT THEY SAY ABOUT "ASSUMING?!"

93. CONTRACTIONS DISARM

94. BE CLEAR

95. AVOID JARGON

96. AVOID EASY METRICS MISTAKES

97. STEP BACK

98. SAVE THE BEST FOR LAST

99. CURATE AN AUDIENCE

100. BE PERSISTENT