In 2021, we challenged ourselves to share 100 straightforward tips to help you level up your marketing game — for free! Below are those 100 "METAbite" tips, in one, nice round-up!
1. CULTIVATE CURIOSITY
2. BE CTA FRIENDLY
3. RUN TESTS LESS
4. SMALL DATA MATTERS TOO
5. GOOGLE TIPS PART 1
6. GOOGLE TIPS PART 2
7. USE EMOJIS
8. IMPLEMENT TRACKING PIXELS
9. HAVE A CONTENT PLAN
10. ICONOGRAPHY MATTERS
11. GRAMMAR PART 1
12. GRAMMAR PART 2
13. BE DIRECT
14. USE INFLUENCERS
15. GRAMMAR PART 3
16. TWITTER POLLS
17. LEAVE HIGH PERFORMERS ALONE
18. GET YOUR ELEVATOR PITCH DOWN
19. EMPLOY AUDIENCE RESEARCH
20. BE E-MAIL SAVVY
21. BUDGET SMARTLY IN ADVERTISING
22. USE PROJECT MANAGEMENT TOOL
23. BE AVAILABLE
24. UNDERSTAND THE THREE P's OF SEARCH: #1 PROMINENCE
25. UNDERSTAND THE THREE P's OF SEARCH: #2 PREFERENCE
26. UNDERSTAND THE THREE P's OF SEARCH: #3 PROXIMITY
27. CART ABANDONMENT
28. CONSIDER LANDING PAGE STRUCTURE
29. TAKE PHOTOS
30. INVESTIGATE CUSTOMER PERSONAS
31. START, NOW
32. KEEP PROMISES
33. USE A COLOR PALETTE
34. BE CREATIVE. BE DARING. BE FRESH. BE MEMORABLE.
35. EMOJI EMAIL SUBJECT LINES
36. BE ORGANIC
37. MARKETING WITH VIDEO
38. MOBILE FIRST, EVERY TIME
39. BE ON THE BUYER'S JOURNEY
40. PLAN FOR VOICE SEARCH
41. INSTALL SSL
42. USE GEOFENCING (AND GEOGRAPHIC SEGMENTING)
43. GOOGLE CHARITIES
44. GOOGLE GRANTS
45. UNDERSTAND PROCESS
46. SLOW AND STEADY
47. INFLUENCER MARKETING #2
48. PLACEHOLDER TIPS
49. GOOGLE REVIEWS
50. DATA POINTS
51. COULD WE SPOT 👀 YOU IN A CROWD?
52. ADVERTISING IS NOT "SET IT AND FORGET IT"
53. GET REVIEWS IN CONTEXT
54. FOCUS ADVERTISING ON A SPECIFIC AUDIENCE
55. GAMIFY YOUR OWN WORK
56. SEO MADE EASY
57. USE BASIC GAMIFICATION TECHNIQUES
58. GAMIFICATION 1 OF 7: DON'T FORGET THE FUN!
59. KEEP VIDEOS SHORT
60. GAMIFICATION 2 OF 7: ESTABLISH BUSINESS STRATEGY
61. GAMIFICATION 3 OF 7: WHO WANTS TO PLAY?
62. USE IMAGES AND DIAGRAMS
63. MAKE POSTING EASIER
64. GAMIFICATION 4 OF 7: DEFINE BEHAVIORS
65. GAMIFICATION 5 OF 7: DESIGN ACTIVITIES (MISSIONS)
66. MANAGED vs. INFLUENCED
67. GAMIFICATION 6 OF 7: FEEDBACK CYCLES
68. SHOP LOCALLY
69. GAMIFICATION 7 OF 7: HAVE A PLAN FOR MANAGING GAMEFPLAY
70. REMEMBER KISS
71. CHALLENGE YOUR TEAM
72. STREAMLINE USER PATHWAYS
73. USE FREE DATA
74. EMBRACE AI AND ML
75. SIMPLIFY MESSAGING
76. SAVE BUDGET WHERE PRACTICAL
77. BE CUSTOMER CENRTIC
78. STANDARDIZE UI FOR BEST-PRACTICES
79. DON'T BE SPAMMY
80. PROVIDE VALUE, ESPECIALLY IN ADVERTISING
81. BE TRUSTWORTHY
82. USE DOUBLE-DUTY CONTENT
83. HAVE A CONTENT PLAN
84. SPOTLIGHT YOUR CUSTOMERS
85. CELEBRATE COMMUNITY
86. SPEAK UP
87. INCLUDE YOUR AUDIENCE
88. SWEETEN THE DEAL
89. USE AN ACTIVE VOICE
90. FACTUAL IS ACTUAL
91. STRIVE FOR RACING REVIEWS
92. YOU KNOW WHAT THEY SAY ABOUT "ASSUMING?!"
93. CONTRACTIONS DISARM
94. BE CLEAR
95. AVOID JARGON
96. AVOID EASY METRICS MISTAKES
97. STEP BACK
98. SAVE THE BEST FOR LAST
99. CURATE AN AUDIENCE
100. BE PERSISTENT