Strategy & How-To

Listen to this post on our podcast: You've spent years writing your book. Every word is deliberate. Every chapter serves a purpose. You've poured your heart into creating something meaningful. Now comes the marketing part. We've heard nearly every author say ... "After writing my first book, I didn't realize that more than 50% of my effort would go to marketing the book." So you do what any smart author does: you research. You read blog posts about book marketing. You join Fa

​A mission statement succinctly defines your company's purpose, values, and objectives, serving as a guiding principle for employees and...

Curiosity is a driving force. When someone is curious, they want to know more. By harnessing the power of curiosity, you are engaging...

In 2021, we challenged ourselves to share 100 straightforward tips to help you level up your marketing game — for free! Below are those...

Hitting the record button is simple. Getting great audio requires a bit of know-how and practice. Here are a few simple tips and tricks...

Working with an agency gives you certain advantages. But, there are a few important steps to take to ensure that you'll get the best...

Too much information on a site can work the same way, bogging visitors down and losing sales. A good website offers a balance between a...

Expecting that volume-of-posts in social will somehow grow the top of your business's funnel could be a waste of time. But, it depends on...