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Strategy & How-To

Strategy, Design, Content, Development — we've collected short, actionable tips that you can use to improve your marketing.

Do Meta Ads Work for Authors? Here's the Real Answer.

It's one of the first questions almost every author asks us, often before they've even signed on as a client. Not "how do I run these," since most authors have never opened Meta Ads Manager and have no plans to. The question is simpler and more pointed: Are ads worth it, or are we about to waste money we don't have to spare? It's a fair question, and there are plenty of opinions floating around on both sides. With so many marketing options competing for a limited budget, it's

5 min read

"Authority Without Arrogance: Building Your Author Brand on Social Media"

Most authors would rather write another chapter than post about themselves. Self-promotion feels uncomfortable, even arrogant, and that discomfort keeps talented authors invisible online. Reframing consistency on social media as being useful, not as bragging. This post dives into the different ways to build real authority, through authenticity, without ever feeling like you're selling yourself. Bragging vs. Sharing- What's the difference? The line between bragging and sharin

4 min read

The Publishing Paradox: Why Your Publisher Needs You to Market (And How to Do It)

This post is for writers — specifically, those of you who have signed with a publisher of any kind. Whether you're with a major imprint, a mid-size independent, or a smaller hybrid press, the dynamics I'm going to describe will feel familiar. The operating models differ, but the core reality is the same. There's a conversation I have with nearly every published author I work with. It goes something like this.... I ask about what your publisher is doing for marketing. You tell

5 min read

From Strategy to Sales: Using The Playbook for Paid Social Media Advertising

Part 2 of 2 In Part 1, Lillian explored how organic social media builds authentic connections with your readers. Now, let's talk about the other side of the equation: paid social media advertising. While organic content nurtures relationships, paid advertising amplifies your reach and drives measurable actions during critical launch windows. The difference between spending money on ads and investing strategically in advertising comes down to one thing: The Playbook . Why Most

5 min read

Fear of AI? How to Prepare and Thrive

A friend sent me an article last week about AI taking voice acting jobs. He's worried. And he should be — but not for the reasons he thinks. (And, no, this isn't AI because of the m-dash — I've been using m-dashes since high school. Thank you, Lawrence Township Public Schools.) Anyway, he's a professional voice actor. Great at what he does. When he shared that article, I could hear the anxiety between the lines: Is my career disappearing? It's the same worry I'm hearing fro

5 min read

Authors get overwhelmed by too much advice

The Author Marketing Paradox: Why More Advice Makes You Less Effective

Listen to this post on our podcast: You've spent years writing your book. Every word is deliberate. Every chapter serves a purpose. You've poured your heart into creating something meaningful. Now comes the marketing part. We've heard nearly every author say ... "After writing my first book, I didn't realize that more than 50% of my effort would go to marketing the book." So you do what any smart author does: you research. You read blog posts about book marketing. You join Fa

7 min read