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Strategy & How-To

Strategy, Design, Content, Development — we've collected short, actionable tips that you can use to improve your marketing.

From Strategy to Sales: Using The Playbook for Paid Social Media Advertising

Part 2 of 2 In Part 1, Lillian explored how organic social media builds authentic connections with your readers. Now, let's talk about the other side of the equation: paid social media advertising. While organic content nurtures relationships, paid advertising amplifies your reach and drives measurable actions during critical launch windows. The difference between spending money on ads and investing strategically in advertising comes down to one thing: The Playbook . Why Most

5 min read

Fear of AI? How to Prepare and Thrive

A friend sent me an article last week about AI taking voice acting jobs. He's worried. And he should be — but not for the reasons he thinks. (And, no, this isn't AI because of the m-dash — I've been using m-dashes since high school. Thank you, Lawrence Township Public Schools.) Anyway, he's a professional voice actor. Great at what he does. When he shared that article, I could hear the anxiety between the lines: Is my career disappearing? It's the same worry I'm hearing fro

5 min read

Authors get overwhelmed by too much advice

The Author Marketing Paradox: Why More Advice Makes You Less Effective

Listen to this post on our podcast: You've spent years writing your book. Every word is deliberate. Every chapter serves a purpose. You've poured your heart into creating something meaningful. Now comes the marketing part. We've heard nearly every author say ... "After writing my first book, I didn't realize that more than 50% of my effort would go to marketing the book." So you do what any smart author does: you research. You read blog posts about book marketing. You join Fa

7 min read