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Author: Jonathan Eig Book: King: A Life Challenge: Break through a crowded book market with a fragmented online presence Results: Pulitzer Prize winner, New York Times bestseller (twice), optioned by Steven Spielberg with Chris Rock directing, became cultural phenomenon The Challenge: A Book That Deserved to Break Through Jonathan Eig had already established himself as one of America's finest biographers. But King: A Life —his definitive biography of Dr. Martin Luther Ki
Author: David Maraniss Books: A Good American Family: The Red Scare and My Father & Path Lit by Lightning: The Life of Jim Thorpe Challenge: Reach beyond existing readership to attract new audiences for two very different books Results: Both books became New York Times bestsellers, beat industry benchmarks by 20-50% on every platform, launched successful podcast, Path Lit by Lightning named Amazon Editor's Pick in Best Biographies & Memoirs The Challenge David Maraniss