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Case Studies
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A Bestseller Built on Strategy: Marketing Heartland with The Playbook
Services Provided: Website Development The Playbook : Audience and Campaign Strategy Paid Meta Advertising TV and Streaming Video Advertising Live Read Sponsorships Background and Challenge: Keith O'Brien, a New York Times bestselling author, was preparing to launch his new book Heartland: A Forgotten Place, an Impossible Dream, and the Miracle of Larry Bird . The book told the extraordinary untold story of basketball legend Larry Bird's journey from nearly quitting the sport
4 min read
When Strategic Marketing Meets Great Storytelling: The Keith O'Brien Case Study
Author: Keith O'Brien Books: Charlie Hustle: The Rise and Fall of Pete Rose & Heartland: The Rise of the Rural Roots Movement Services: Historical interactive timeline, social media strategy, Meta video & social ads, search marketing Challenge: Break through competitive sports and political book markets, expand beyond existing fan base Results: Heartland debuted at #1 on Amazon in Sports Journalism category, became New York Times bestseller, both books expanded Keith
6 min read
From Playbook to Pulitzer Prize: The Jonathan Eig "King: A Life" Case Study
Author: Jonathan Eig Book: King: A Life Challenge: Break through a crowded book market with a fragmented online presence Results: Pulitzer Prize winner, New York Times bestseller (twice), optioned by Steven Spielberg with Chris Rock directing, became cultural phenomenon The Challenge: A Book That Deserved to Break Through Jonathan Eig had already established himself as one of America's finest biographers. But King: A Life —his definitive biography of Dr. Martin Luther Ki
5 min read
How a Pulitzer Prize Winner Reached New Readers (Twice): The David Maraniss Case Study
Author: David Maraniss Books: A Good American Family: The Red Scare and My Father & Path Lit by Lightning: The Life of Jim Thorpe Challenge: Reach beyond existing readership to attract new audiences for two very different books Results: Both books became New York Times bestsellers, beat industry benchmarks by 20-50% on every platform, launched successful podcast, Path Lit by Lightning named Amazon Editor's Pick in Best Biographies & Memoirs The Challenge David Maraniss
6 min read
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