Social Media Content Audit and Content Publishing Plan
Approximate time to execute:
The success of your brand on social media requires BOTH branded content and your ability to join and manage conversations. Sometimes it's enough just to relieve the pain-point of fresh content generation. But, for many, social media is better outsourced entirely. We scale up (or down), to support your business's specific needs.
So, what's typically included?
First, we'll identify your target audiences and conduct research to understand their interests, likes, and dislikes.
We'll also audit your existing content for both keyword and hashtag efficacy, as well as how your content fits in with current conversations and interests.
Then, we'll devise and content strategy that addresses the gaps in how you're currently community and your target audience's interests.
Finally, we'll provide a practical plan for publishing content according to the intersection of your business's goals and your audience's interests. And, the plan will consider both your resources and the appetites for content to ensure both your abilities to keep pace and the interests of your audiences.
What are the outcomes?
A healthy strategy for generating content that resonates with your target audiences;
A manageable plan that considers your resources and availability to both produce content and maintains investment in current conversations.
No two situations are the same
All of our solutions are customized for your specific business case. We start with proven frameworks, not cookie-cutter solutions, and build the right plan for you.