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Curiosity is a driving force. When someone is curious, they want to know more. By harnessing the power of curiosity, you are engaging...

In 2021, we challenged ourselves to share 100 straightforward tips to help you level up your marketing game — for free! Below are those...

Hitting the record button is simple. Getting great audio requires a bit of know-how and practice. Here are a few simple tips and tricks...

Working with an agency gives you certain advantages. But, there are a few important steps to take to ensure that you'll get the best...

Too much information on a site can work the same way, bogging visitors down and losing sales. A good website offers a balance between a...

A great tagline connects us to emotion. And by defining the product or service emotionally, it helps us define ourselves. For many, a tagline like “Think Different,” as simple as it is, connects independent thinkers to that product in deep, meaningful, and personal ways. A good one-liner is clever and relatable. It resonates with common experience and still offers an intelligent new thought perspective. It entertains the brain and elicits an emotional response. There is nothi

A compelling logo is simple and easily recreated. Logos with too many elements are hard to remember. Was that a unicorn and a lion on the crest? Symbols are as old as human civilization, they are wordless storytellers. Ancient Handprints on cave walls and hand-painted images of animals, hieroglyphs and religious symbols, mathematical symbols. They transcend all languages. They transcend words themselves. Those simple shapes each tell us a wordless story, we listen with our ey

So speak like a human. That’s what sets you apart from a bot. Relate to the audience and the audience will relate to you. Really listen and react like a human. It will work wonders for your business. You know that person that comes to the dinner party with all of their jokes and stories pre-planned? They don’t care what is going to happen at the dinner, they have their witticisms queued and ready to go. Most of us have come in contact with people who look right at you with a

Expecting that volume-of-posts in social will somehow grow the top of your business's funnel could be a waste of time. But, it depends on...

Expecting that volume-of-posts in social will somehow grow the top of your business's funnel could be a waste of time. But, it depends on the nature of the business and how leads are generated. Keeping a cool head in business requires the heart and mind of a stoic. Being able to look at the big picture and hone in on the tiniest details and foresee opportunity with clarity and discipline is the job of a strategist. Only with an honest and appraising eye can an effective strat