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A compelling logo is simple and easily recreated. Logos with too many elements are hard to remember. Was that a unicorn and a lion on the crest? Symbols are as old as human civilization, they are wordless storytellers. Ancient Handprints on cave walls and hand-painted images of animals, hieroglyphs and religious symbols, mathematical symbols. They transcend all languages. They transcend words themselves. Those simple shapes each tell us a wordless story, we listen with our ey

So speak like a human. That’s what sets you apart from a bot. Relate to the audience and the audience will relate to you. Really listen and react like a human. It will work wonders for your business. You know that person that comes to the dinner party with all of their jokes and stories pre-planned? They don’t care what is going to happen at the dinner, they have their witticisms queued and ready to go. Most of us have come in contact with people who look right at you with a

Expecting that volume-of-posts in social will somehow grow the top of your business's funnel could be a waste of time. But, it depends on...

Expecting that volume-of-posts in social will somehow grow the top of your business's funnel could be a waste of time. But, it depends on the nature of the business and how leads are generated. Keeping a cool head in business requires the heart and mind of a stoic. Being able to look at the big picture and hone in on the tiniest details and foresee opportunity with clarity and discipline is the job of a strategist. Only with an honest and appraising eye can an effective strat