Part 2 of 2 In Part 1, Lillian explored how organic social media builds authentic connections with your readers. Now, let's talk about the other side of the equation: paid social media advertising. While organic content nurtures relationships, paid advertising amplifies your reach and drives measurable actions during critical launch windows. The difference between spending money on ads and investing strategically in advertising comes down to one thing: The Playbook . Why Most Author Ad...

Services Provided: Website Development The Playbook : Audience and Campaign Strategy Paid Meta Advertising TV and Streaming Video Advertising Live Read Sponsorships Background and Challenge: Keith O'Brien, a New York Times bestselling author, was preparing to launch his new book Heartland: A Forgotten Place, an Impossible Dream, and the Miracle of Larry Bird . The book told the extraordinary untold story of basketball legend Larry Bird's journey from nearly quitting the sport to leading...

A friend sent me an article last week about AI taking voice acting jobs. He's worried. And he should be — but not for the reasons he thinks. (And, no, this isn't AI because of the m-dash — I've been using m-dashes since high school. Thank you, Lawrence Township Public Schools.) Anyway, he's a professional voice actor. Great at what he does. When he shared that article, I could hear the anxiety between the lines: Is my career disappearing? It's the same worry I'm hearing from designers,...