Town of Hammonton, NJ
Industry: Municipal Government and Community Infrastructure
Rapid Infrastructure Support
Video and Communications Infrastructure Deployment
Website Design and Development
Branding and Logo Refinement
Development of a Brand Microsite and Asset Library
Ongoing Infrastructure and Communication Consulting
Background and Challenge:
At the onset of the COVID-19 pandemic, the Town of Hammonton faced urgent challenges in transitioning to digital communication and e-commerce platforms. This need was amplified by imminent lockdown measures, requiring rapid adaptation to maintain essential services and support local businesses, including the town's primary supermarket.
Approach and Solution:
Our team quickly engaged in communications consulting and deployed web and video communications infrastructure, aligning with the town’s immediate needs. Recognizing the critical role of local businesses, we facilitated the supermarket's swift transition from a traditional brick-and-mortar model to a comprehensive e-commerce operation with scheduling capabilities, all within a week.
We further aided the Town of Hammonton in formalizing its branding. This involved refining the existing logo for better scalability and versatility and developing a brand microsite complete with an asset library. This initiative provided a unified source for branding and brand assets, essential for consistency across all town businesses and organizations.
Our partnership continued with ongoing consultation on infrastructure and communication strategies, most recently aiding in preparations for the seasonal and ongoing visits of the EDP soccer tournament.
The rapid deployment of digital infrastructure and the e-commerce transition were pivotal in maintaining the town's operations during the lockdown. The supermarket's successful shift to online operations demonstrated the effectiveness of our approach. The branding overhaul, including the refined logo and the creation of a comprehensive brand microsite, has provided a consistent and scalable identity for Hammonton, supporting cohesive community branding efforts.
Our collaboration with the Town of Hammonton exemplifies the impact of swift, strategic consulting and infrastructure support during critical times. By enabling a seamless transition to digital platforms for communication and commerce, and by establishing a cohesive branding strategy, we helped the town not only navigate the challenges of the pandemic but also lay a foundation for future growth and community engagement. The ongoing partnership continues to reinforce the town's infrastructure and communication capabilities, ensuring readiness for evolving challenges and opportunities..