Sarah Maraniss' Judge's House
Industry: Theatre, Journalism, and Digital Content Creation
Website Design and Development
Blog Content Strategy and Creation
Social Media Management (Instagram Focus)
Branding and Storytelling
Background and Challenge:
Sarah Maraniss Vander Schaaff, a distinguished playwright and journalist, purchased a historic house in Maine known for its enigmatic past and a mysterious figure referred to as "the judge." Eager to delve into the house's history and uncover the story of its former occupant, Sarah embarked on a research journey. The challenge was to effectively catalog Sarah's discoveries and share them with a wider audience, building engagement and interest around the house's history and Sarah's work as a writer and researcher.
Approach and Solution:
We initiated our collaboration with Sarah by developing a comprehensive content strategy that aimed to captivate and educate her target audience. Our solution encompassed the following:
Website Design and Development: We created a visually appealing, user-friendly website that served as the central hub for Sarah's project. The website featured a blog where Sarah could post her findings, stories, and insights about the historic house and "the judge."
Blog Content Strategy: To ensure the blog's success, we developed a content strategy that focused on storytelling, historical research, and the personal journey of Sarah as she uncovered the past. The strategy was designed to engage readers with intriguing narratives, historical facts, and the emotional journey of discovery.
Social Media Management: Recognizing the power of social media in storytelling and engagement, we managed Sarah's Instagram account. We connected the Instagram account with the website, ensuring a cohesive online presence. Through carefully curated posts, stories, and interactive content, we built a community of followers interested in Sarah's project and the mysterious history of her Maine house.
SEO Optimization: To increase visibility and attract a broader audience, we implemented SEO best practices throughout the website and blog content. This included keyword research related to historic houses, mysteries, and Sarah's professional background as a playwright and journalist.
Branding and Storytelling: We worked closely with Sarah to develop a brand around her project that reflected her voice, the intrigue of the historic house, and the mystery of "the judge." This involved creating a logo, color scheme, and a storytelling approach that tied together all aspects of the project cohesively.
While working with Sarah on her Judge's House project, she also completed a radio play, which we helped her record, produce, distribute, and market.
Significant increase in website traffic, with a notable percentage of visitors returning to follow Sarah's latest discoveries.
Growth in Instagram followers, with high engagement rates on posts related to the historic house and its stories.
Enhanced online visibility of Sarah Maraniss Vander Schaaff’s work, attracting interest from historical societies, media outlets, and potential collaborators.
Positive feedback from the audience, expressing appreciation for the blend of historical research and personal storytelling.
The project exemplifies the power of digital marketing and content strategy in bringing historical stories to life. Through a tailored approach that combined website development, social media management, and compelling storytelling, we were able to amplify Sarah Maraniss Vander Schaaff's research and discoveries, connecting her with a wider audience fascinated by history and mystery. This case study underscores our agency's expertise in creating engaging digital content strategies that resonate with target audiences and achieve our clients' goals.