The Two Words on My Desk That Change Everything Listen to this on our podcast: Last June, I was sitting at my desk talking with Jonathan Eig—Pulitzer Prize winner, bestselling author, friend—about The Playbook. He was generously sharing insights from his career to help build the knowledge base that would power our AI marketing platform for authors. Mid-conversation, I grabbed a post-it note and wrote two words: Be Helpful . I stuck it on my desk. It's still there. Not because