The Two Words on My Desk That Change Everything Listen to this on our podcast: Last June, I was sitting at my desk talking with Jonathan Eig—Pulitzer Prize winner, bestselling author, friend—about The Playbook. He was generously sharing insights from his career to help build the knowledge base that would power our AI marketing platform for authors. Mid-conversation, I grabbed a post-it note and wrote two words: Be Helpful . I stuck it on my desk. It's still there. Not because

Author: Keith O'Brien Books: Charlie Hustle: The Rise and Fall of Pete Rose & Heartland: The Rise of the Rural Roots Movement Services: Historical interactive timeline, social media strategy, Meta video & social ads, search marketing Challenge: Break through competitive sports and political book markets, expand beyond existing fan base Results: Heartland debuted at #1 on Amazon in Sports Journalism category, became New York Times bestseller, both books expanded Keith