Curiosity is a driving force. When someone is curious, they want to know more. By harnessing the power of curiosity, you are engaging...

A great tagline connects us to emotion. And by defining the product or service emotionally, it helps us define ourselves. For many, a tagline like “Think Different,” as simple as it is, connects independent thinkers to that product in deep, meaningful, and personal ways. A good one-liner is clever and relatable. It resonates with common experience and still offers an intelligent new thought perspective. It entertains the brain and elicits an emotional response. There is nothing like a...

So speak like a human. That’s what sets you apart from a bot. Relate to the audience and the audience will relate to you. Really listen and react like a human. It will work wonders for your business. You know that person that comes to the dinner party with all of their jokes and stories pre-planned? They don’t care what is going to happen at the dinner, they have their witticisms queued and ready to go. Most of us have come in contact with people who look right at you with a level of...