In the age of generative tools, distinguishing between hollow "AI slop" and meaningful content has become a defining challenge for creators. "AI slop" is easy to recognize: it is generic, statistically average, and says a lot while meaning very little. But evaluating and maintaining quality in your own AI-assisted work requires a deeper standard—one rooted in principles over two millennia old. That's part of why I wanted to do this series. At Metamorphosis, we use AI too, in a lot of what we...

It's one of the first questions almost every author asks us, often before they've even signed on as a client. Not "how do I run these," since most authors have never opened Meta Ads Manager and have no plans to. The question is simpler and more pointed: Are ads worth it, or are we about to waste money we don't have to spare? It's a fair question, and there are plenty of opinions floating around on both sides. With so many marketing options competing for a limited budget, it's worth figuring...

A few weeks ago, I found myself in an email exchange that I haven't been able to stop thinking about... A friend of mine is an academic, author, and lifelong humanist who has been working with a fellow researcher, a bioethicist, to organize material for a reading guide. They'd been using AI to help capture their conversations and structure their thinking. While doing that work, they stumbled into something bigger: a genuinely uncanny exchange with Claude about its own nature, its own...