Services Provided:

• Website Development

• Social Media Account Consolidation

• Organic Social Media Strategy and Planning

• Paid Social Media Advertising

Background and Challenge:

Becky Aikman, acclaimed author of Off the Cliff and Saturday Night Widows, was preparing to release her powerful new book, Spitfires. The project presented a unique challenge: Spitfires blends historical narrative with deeply human storytelling, making it both timely and emotionally resonant—but also requiring a nuanced and compelling digital presence to match its depth.

Becky's existing website no longer reflected her evolution as a writer or the tone of her newest work, and her social channels—while active—needed consolidation and stronger strategic alignment ahead of launch. To ensure Spitfires reached beyond her existing readership and tapped into new, values-driven audiences, she needed a cohesive digital ecosystem that supported organic growth while amplifying reach through paid media.

Approach and Solution:

To meet these challenges, Metamorphosis designed an integrated, forward-thinking digital strategy.

Website Development

We created a completely new author website for Becky Aikman—modern, elegant, and built to mirror the spirit and themes of Spitfires. The site serves as a dynamic hub for pre-orders, media inquiries, event information, and Becky's broader catalog. It was architected for clarity, ease of navigation, and long‑term scalability as Becky continues to expand her literary footprint.

Organic Social Media Strategy and Planning

Our team developed a comprehensive content strategy tailored to Becky's strengths: thoughtful storytelling, behind‑the‑scenes writing insights, empowering historical threads, and thematic tie‑ins to Spitfires. We built a posting calendar, visual direction, and messaging framework designed to help Becky nurture her audience and expand her reach authentically.

Paid Social Media Advertising

To amplify the launch, we executed a targeted paid advertising campaign designed to reach:

• Readers of narrative nonfiction

• Book‑club communities

• Fans of women’s history, resistance movements, and untold stories

• Audiences with demonstrated interest in historically driven storytelling

The campaign focused on awareness, traffic, and pre‑order conversions, complementing Becky's organic content and the publisher’s traditional marketing.

Results:

Metamorphosis’s combined efforts—alongside Becky and her publishing team—created a seamless and powerful digital launch environment for Spitfires.

Highlights include:

• A fully redesigned author website that elevated Becky's professional brand and provided an effective launchpad for Spitfires

• Streamlined social presence, resulting in clearer reader engagement and consistent messaging

• Organic content that generated high interaction, strong follower growth, and more sustained visibility leading up to publication

• Paid campaigns that reached new, thematically aligned audiences and meaningfully increased pre‑order activity

While the full impact will continue to grow as Spitfires enters the world, early engagement and audience expansion demonstrate the strength of a unified digital marketing approach.

Conclusion:

Becky Aikman's Spitfires launch demonstrates the power of aligning website design, organic storytelling, and paid amplification into a cohesive strategy. By modernizing Becky’s digital presence, strengthening her social media ecosystem, and leveraging targeted advertising, Metamorphosis helped build a foundation that not only supported the Spitfires launch but positions Becky for continued growth, visibility, and long‑term audience connection.