While your value proposition tells your prospective customer about the overarching benefit of your brand or product, your marketing messages are singular ideas that break down the functional or emotional reasons to affiliate with your brand and/or make a purchase.
So, what's typically included?
Core Messages: Unique messages that each reveal an aspect of your product or brand and give an emotional or functional reason to make a purchase and/or affiliate. Messages can be funny, emotional, challenging, edgy, or any angle that reveals insight and facilitates connection. Each message should be a unique point — avoid conflating ideas — and may have a few sentences that are variations of the theme, providing us with building blocks that can be used in internal and external communications and tactics.
What are the outcomes?
A set of one to five messages that individually reveal unique emotional and/or functional "reasons to believe" for your target audiences.
Messages help keep everyone organized and "on point." Using your messages will help everyone who is communicating on behalf of your business to stay "on brand" and build toward our goals, together.
No two situations are the same
All of our solutions are customized for your specific business case. We start with proven frameworks, not cookie-cutter solutions, and build the right plan for you.
