The Author's
Marketing Playbook
Successful authors connect with readers
Throughout the journey and
Stand out in a crowded market.
So, how does it work?
Get a personalized, scalable marketing and advertising plan to launch your book — instantly!
01
Start with the playbook
Then add the support level that works for your time, abilities, and budget.
02
Answer a few questions
We'll instantly build your custom marketing playbook. You'll get the strategy and step-by-step marketing program you need to launch your book right, giving it the best chance for success.
03
Build your audience
You can do it yourself, get some help, or have us do it all for you.
Jump in ...
Which best describes your book?
Please select a genre before proceeding...
How do we know?
it
works!
We've combined 25 years of marketing experience with input from some very successful authors to build a custom AI for authors.
Join our authors' consortium and you, too, can shape the future of the playbook engine by participating in our community of authors. (yes, you'll get a discount on your future playbooks, too!)
“The Author’s Marketing Playbook gives me something every writer needs but rarely has: a real plan. It works alongside my publisher, my publicist, and my agent to make sure nothing falls through the cracks. The strategies are tailored to my book and my goals, and that gives me confidence I’m doing everything possible to reach readers. I’m not just a subscriber, I’m proud to be a founding member of the advisory board.”
Jonathan Eig
New York Times Bestselling author and winner of the Pulitzer Prize
Essential Benefits
Build Awareness and Engagement
Drive important pre sales
Improve Your Brand, Reach, and Fans
FAQs...
Your information is stored securely and never shared without your permission. And, if you choose to share your Playbook with your publisher, agent, or team, you can add password protection for extra security.
No. Your answers, your book details, and your Playbook are not used to train or improve any AI models. They remain private to you. You can also review our Privacy Policy at any time.
Generic AI tools give broad advice, but they don’t know the realities of publishing. The Playbook is infused with 25 years of marketing expertise and shaped with input from award-winning, bestselling authors and publishing professionals. Plus, our advisory board of authors and publishers provides ongoing insights so the Playbook keeps improving.
Instead of wading through endless blogs and conflicting advice, the Playbook is built specifically around your answers, your book, and your goals—so it’s practical, actionable, and unique to you.
No worries. Our team can step in to help with specific tasks—whether that’s improving your website, creating and posting optimal social media, setting up ads, or launching an email newsletter. We’ll provide a budget-sensitive proposal if you’d like hands-on support, but you’re never obligated.
Not at all. The Playbook is written in clear, plain language. It guides you step-by-step, and you can implement strategies at your own pace—or bring in help when you need it.
We don’t replace your publicist, we complement their work, just like we don't replace the marketing efforts of your publisher. Both are essential!
The Author’s Marketing Playbook was created by the Metamorphosis Agency, our company, and infused with decades of experience, designed specifically to give authors a clear, actionable plan.
Unlike agencies that charge high fees and take weeks (or months) to deliver a strategy — often one that isn’t scaled to an author’s budget — our Playbook gives you an affordable, instantly usable roadmap. And if you already love your agency, even better: they can use your Playbook, too, to guide and sharpen their efforts.
Both. Whether you’re preparing for a new release or looking to give a backlist title fresh life, the Playbook adapts to your goals.
The interactive Q&A takes about 20–30 minutes. Once completed, your personalized Playbook is generated in just a few moments, and instantly ready to use.
That’s okay. The Playbook highlights DIY tactics you can apply right away for little to no cost, along with optional paid strategies to consider when you’re ready. You stay in control of what to pursue.
Absolutely. Many authors share their Playbooks with publishers, agents, or assistants so the whole team works from the same roadmap. You decide who has access.
Get Started Now
PICK THE PLAN THAT MATCHES YOUR SKILLS AND YOUR BUDGET.
All plans start with the Original Author's Marketing Playbook, and then add levels of additional launch support.
Need a playment plan for the Gold Playbook? We've got your covered.
Bronze Playbook
1,250
A complete marketing playbook customized for you and your book, based on your specific book, genre, audience, and goals.
A complete marketing plan for launching your book
Engage prospective readers to drive pre-launch sales
Build your social media fanbase for long-term brand growth
Customized recommendations for marketing tools/automation
Silver Playbook
3,500
Get your complete and custom plan, with expert personal attention from a marketing expert
EVERYTHING IN THE BRONZE PLAN, plus...
A marketing expert will review your Playbook
A one-on-one meeting to review your Playbook together
We'll revise your Playbook and optimize your plan further
Most Popular
Gold Playbook
8,500
A complete playbook for you and your book, reviewed and revised by an expert, and all social media content creation 75 days before and 15 days after launch.
EVERYTHING IN THE SILVER PLAYBOOK, plus ...
We'll coordinate and craft messages, content, and timing
Expert meetings to plan assets for your book launch
We run your book’s social media from pre- to post-launch