Funeral Homes need
Specialized Solutions and Local Marketing Expertise
When Buklad-Merlino Memorial Homes approached us, they wanted to set themselves apart from the local competition. All of their competitors have a similar brand with a similar website, provided by the same vendor. They had been using a bulk outreach marketing service that wasn't really giving them the attention or individualized marketing support they deserved. They needed to stand out and build a presence that reflects the kind of excellent service and personal attention they provide — they needed the attention to detail, customization, follow-through, and support that we provide.
"Before Metamorphosis, we were working with a big marketing company and being treated like a number in a factory operation, given cookie-cutter ideas and 'products.' They took our money, did the minimum, and then brushed us off.
Metamorphosis is the expert we needed, and they deliver again and again!"
Chris Merlino, Owner
At Metamorphosis, we are a small agency with big-agency impact. You are not a number. You are hard-working with something to offer, and you need a hard-working team who won't just lock you into a contract and leave you hanging.
We are in the business of building your business, which means we are there to follow through and follow up on all of our work together. Don't be fooled by the size or formulaic templates of larger agencies. If you want thoughtful solutions, creatively built for your unique business, with real support, you'll find it with Metamorphosis.
We build traction and market share
We took the time to get to know their business and their target clientele. We built a plan according to their budget and objectives and then combined the right mix of tools to help Buklad-Merlino Memorial Homes achieve their goals — and we continue to help them grow their market share and voice using a customized mix of tools to get results. And, we can do this for you, too ...
Creative Samples of Our Work Together
Logo Redesign & Brand Refresh
To ensure the best result across all marketing and advertising efforts, we began with a brand audit and refreshed the logo, colors, fonts, and positioning.
Our brand guide provides all of the necessary guidance for any vendor to correctly represent the brand's look and feel, and our "responsive logo" ensures that the brand is always easily identified, regardless of placement.
SEO, Website, & Content
An SEO audit isn't just about researching what people want by industry and then selecting keywords. It also includes a focus on hyper-local markets and then provides a solid content plan for a website's navigation and content plan. We worked with Buklad-Merlino to overhaul their entire site's approach to content, including headlines, text, articles, and video, and then we made it beautiful and different from all of the competition.
Hyper-Local Advertising & Video
We built out Buklad-Merlino's Google My Business profiles for each location and then leveraged it along with key landing pages on the new website to buy targeted, hyper-local advertising in search and Google Maps, social media, and on-air and streaming television.
Print & Special Projects
Just like any small business, a funeral home needs printed materials like business cards, folders, and office collateral. Of course we help with that, but we go beyond by looking for unique opportunities to showcase the brand, like these lenticular printed keychains as a sponsorship placement for an awards ceremony.
INCREASE IN ORGANIC TRAFFIC
PAID MONTHLY BRAND IMPRESSIONS
PERMANENT PLACEMENTS OF THE BRAND IN THE POCKETS OF KEY INFLUENCERS
A HAPPY CLIENT WHO GROWS MONTH OVER MONTH