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#METAbite

Digital Marketing Tips 26-50 

We've given ourselves a goal: share 100 straightforward tips to help you level up your marketing game — for free! Below are 26 through 50 of 100 METAbite tips! Here's the link if you missed the first 25: https://bit.ly/3f99Td8

Our mission is to help small businesses succeed. A new tip will post every other day, so follow us for new, free #METAbite tips on social media.

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There will be something for all levels: beginners, experienced, and experts.

26

LANDING PAGE

First impressions are everything. Catch your visitors' interest 🧐 with your Facebook landing page. Take the time to make this page visually appealing AND with useful content, and reel 🎣 those viewers in.

28

SEARCHING PART 2

Three P's of #Search: #2 PREFERENCE 

2a: Ratings make a difference. Ask your customers for reviews.

2b: Referrals give your website better domain authority, another type of preference.

30

SEARCHING PART 3

Three P's of #Search: #3 PROXIMITY

Be hyper-local. People search for things in their backyard. Get a Google My Business profile.

 

(Shop local, too! Helping your local economy helps you.)

 

Follow us for regular #METAbite tips.

32

KEEP PROMISES

Your #brand messaging should be a little aspirational but must deliver on your promises.

34

BE CREATIVE

BE DARING. BE FRESH. BE MEMORABLE.

Creativity in #advertising is king. Most people don’t even see ads anymore. In general, the public has developed a sort of ad blindness. 

36

BE ORGANIC

Tactics are not pasta...

* Advertising generates leads

* Organic content, like social media and blogging, is best for engagement

* Email is best for retention and repeat customers 

38

USE MOBILE

Mobile first, and every time.

All websites and landing pages should be optimized for mobile phones. Google indexes pages for mobile, first. So, if your site isn't mobile-friendly, you're gonna get dinged.

40

VOICE SEARCH

SCREAM AND SHOUT! Ok, not really but voice search 🗣 is the new normal. Did you know, mobile users are three times more likely to use voice search?

 

Optimize your content to this medium by using FAQ’s and schemas to answer questions. You’ll have more traffic on your website and fewer unanswered ❓’s.

42

USE GEOFENCING

#Geofencing is sonar for your biz. 👏 Good for events, conferences, etc., use it to hit your target audience. 

 

It's not just for SMS; geography is a ++ parameter to refine your segmentation and maximize budget.

44

UNDERSTAND PROCESS

How does the mind work? 🤔 Understand the process: Attention, Interest, Desire, and Action (AIDA) and improve your conversion.

46

SLOW AND STEADY

Be the 🐢. It’s a long game, so don’t overpromise and underdeliver. Tomorrow's success is built on what you can do at THIS moment. Use your #digital tools to run a steady race.

48

PLACEHOLDER TIPS
"Coming soon" is disappointing, not helpful.

If you don't content, don't publish a placeholder. If you don't have a product, unless you accept special orders, don't list it.

50

DATA POINTS

Data points are good for advertising too.

Don't just list your "proof points" on your website. Try non-alphabet characters (i.e., # ? ! $) as eyes are drawn to any text that isn’t a letter. 

27

CUSTOMER PERSONA

Look in the mirror. How would you describe yourself? Now do the same for your customer. Not always the same.

 

Find your customer's persona 🎭. Know your audience. Know your brand. Find the intersection for the right #contentstrategy.

29

TAKE PHOTOS

Avoid stock photos📸, if you can.

1. Hire a professional

2. DIY: you've got real power in your pocket with that phone!

3. Ask your customers to take pics

31

JUST START

Behind so many successful businesses are crazy ideas that others thought foolish. 

 

Don't waste your creativity on a 1-day prank. Instead, be brave and celebrate April Fool-ish Day by starting your biz! Maybe that crazy business idea isn’t so crazy.

33

COLOR PALETTE

Curate your image and create your color story. Color sparks ⚡️ #emotion so choosing the color palette for your brand deserves forethought! Connect with people through color and enhance your brand-experience.

35

EMOJI EMAIL

When soliciting business via #email, don't use "<>" in your subject line. It literally means "not equal" and says "we don't belong together." 

 

Instead, use an emoji:

"Meeting request: {mybiz} 💞 {yourcompany}"

 

Try one: ❤️️👍🤩👋🖖🤜🤛🤝

37

MARKETING VIDEO

EVERY. SECOND. ⏰ COUNTS. Use modern short attention spans to your advantage and make the first glimpse of your marketing video clear and worthwhile. People remember what strikes ⚡️ them.

39

BUYER'S JOURNEY

Everyone is on their own 🗺 journey. This includes your audience. Each stage is valuable, so try matching your content strategy to your buyer’s journey. Showcase what your brand has to offer!

41

SSL SECURITY

Make sure your website is secured through SSL. 🔒

It’s a must for #SEO and builds user trust, even when there's no e-commerce.

43

GOOGLE CHARITIES

Google gives charities free ad money. (pt 1)

If you work for a charity, you can get up to $10K/mo in grants from Google to spend on Google Search Ads.

45

GOOGLE GRANTS PART 2

Got one? Don't set your max CPC below $2. Unlike other Google Ads, it won’t work with that low threshold. (And, Google will auto-optimize and make it as low as possible).

47

INFLUENCER MARKETING

Have you chosen an influencer to stand by your brand? Use their words for positive 👍 results. Influencer marketing is poised to become a $5-10 billion dollar industry. Get an opinion and #quote it. (Influencer ≠ Celebrity, btw)

49

GOOGLE REVIEWS

Do you judge a 📖 by its cover? Your customers will. Think of Google Reviews as a customer's first glimpse into your business. Use these three tips:

 

1. Just ask: hand out a card with a QR code and ask on the spot.

2. Offer an incentive: discounts are great!

3. Create a process: at the end of each project, make the ask.

Thanks for staying with us for our first 50 #METAbite tips! Follow us on the social media channel of your choosing for 50 more tips for smarter digital marketing. We're in this together!

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