1

CTA FRIENDLY

Almost all #marketing should end with a good CTA. Tell people what you expect them to do next, or expect them to do nothing.

3

CULTIVATE CURIOSITY

Mass digital algorithms thwart serendipity. The best content sparks #curiosity. Create space for mystery and chance.

5

GOOGLE TIP PART 1

If you're #advertising and driving traffic to a website or landing page, use Google Tag Manager and not just Google Analytics. Think of it as a wallet for pixels. DM us for help.

7

GOOGLE TIP PART 2

Connect all your Google services: Google Analytics, Google Ads, Google My Business, Google #Search Console, etc. When data flows freely, you'll get better insights.

9

CONTENT PLAN

Don’t start a new marketing channel unless you’ll keep it up. 

One blog or #social media post won’t help – you or your customers. You don't have to post every day but HAVE A #CONTENT PLAN. Participate.

11

GRAMMAR PART 1

Always proofread everything. A typo can really undermine your message.

12

BE DIRECT

If you're doing a one-way conversation 🗣 you're doing it wrong. Direct engagement can help build 🤝 relationships. Remember, social media is not asynchronous communication, it is a participatory sport!

14

USE INFLUENCERS

Influencers, like shoes, need to fit right. Relevance is 🔑. Choose carefully, according to identity, aesthetic, and #values. Building from mutual affinity, you can gain access to followers and drive engagement 🤩.

16

TWITTER POLLS

Trouble finding ways to engage on Twitter? Polls create a conversation without many words 📝. In an interactive way, polls build intrigue, boost engagement, and showcase opinions.

18

ELAVATOR PITCH

YOU. NEVER. KNOW. WHEN...

Have your elevator pitch ready. All it takes is 6-8 seconds to spark someone's imagination💡. Be ready to talk about your passion at any time and any place. 

20

E-MAIL SAVVY

Don’t drive subscribers away. Too many emails 📧 can overwhelm, while too few can make people forget you. Use your past performance #data to inform the present. Identify your strengths and weaknesses.

22

PROJECT MANAGEMENT TOOL

Get organized! 

Keeping important to-do lists in your head is risky, and it's easy to get overwhelmed. It's hard to work with others when it's in your head. Use a #projectmanagement tool. Some are free. DM for help.

24

SEARCHING

Three P's of #Search: #1 PROMINENCE 

AKA, relevance. Make sure your content is keyword optimized and on point, but avoid "keyword stuffing." Google will ding you for that!

2

RUN TESTS LESS

Resist the urge to refine content too often. Don't take a one- or two-day dip in performance as a definitive indicator. Run tests with alternate content. It takes time for algorithms to update.

4

SMALL DATA MATTERS TOO

1,000 impressions...

One full week...

A dozen survey respondents...

Small data can be enough to know how well something is performing, depending on the question.

6

USE EMOJIS

Do you have a #story to share? 🤫📚Emojis tell stories, and stories engage. And emojis are often less confusing and more concise than words. Connect more deeply 🤝 and emotionally 🥰 with your customers and audience.

8

TRACKING PIXEL

Now that you've implemented GTM, get your pixels in! If you're advertising on Facebook, for example, use a tracking pixel to see which ads perform best!

10

ICONOGRAPHY MATTERS

As a follow-up to our #emoji post, iconography is another important digital tool. Pictures speak louder 📣 than words. Personalize your #brand. Whether it is a logo or a button or a framing device for content, iconography represents you.

13

GRAMMAR PART 2

Keep it simple. Avoid compound messages that are long and confusing. 

Commas have a place, but be careful of:

* Comma Splice

* Introductory Clauses

* Coordinate Adjectives

15

GRAMMAR PART 3

Mistakes happen. It's OK! No one is born with perfect grammar. Don't be afraid to put yourself out there. Learn and move on. 👍

17

HIGH PERFORMERS

Don’t mess with success. 

When looking for things to improve, leave your best-performing tactics and #content alone — whether it’s a page, video, ad, etc. 

Improve the things that could use attention, not the ones which are high performers already.

19

AUDIENCE RESEARCH

Audience research matters. It's easier to find an audience than to build one from scratch. Learn where your tribe already lives online, their interests, and behaviors, and address them.

21

BUDGET ADVERTISING

You wouldn't buy the same thing twice, would you?

Don’t waste your budget on different campaigns for the same #advertising. Instead, refine segmentation and targeting 🎯 to reduce overlap.

23

MESSAGING

Be available and responsive.

If someone sends you a message, reply quickly. People expect a quick response in social media, chat, and email. Your timeliness can be a turn-on or a turn-off.

25

CART ABANDONMENT

Dealing with cart 🛒 abandonment? Create a sense of urgency 🤯. Last-minute, big offers can mitigate cart abandonment in a powerful way. Offer a discount or access to something limited. Scarcity can motivate.