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Speed & Function

Industry: Technology (Decision-Making Software for Medical, Corporate, and Insurance Sectors)

Services Provided:

  • High-Level Strategy Consulting

  • Information Architecture

  • Content Design Recommendations

  • Front-End Design and Development

Background and Challenge:

TreeAge Pro, a leader in decision-making software, sought to enhance its online presence to better showcase its comprehensive toolset capable of handling complex decision trees for various professional sectors. The challenge was to create a digital platform that not only highlights the sophistication of TreeAge Pro but also facilitates lead generation and user engagement through an intuitive and seamless user experience.

Approach and Solution:

Metamorphosis Agency, in partnership with Speed & Function, embarked on a collaborative journey to revitalize TreeAge's digital footprint. Our approach centered on crafting a strategic information architecture that would lay a solid foundation for content flow and user navigation. By leveraging our expertise in user experience design and front-end development, we developed a new website built on WordPress, utilizing Fusion Builder for custom layouts. The site was designed with a focus on lead generation, incorporating a SaaS subscription management system powered by WooCommerce for streamlined user subscriptions. This solution was meticulously integrated within a few months, ensuring a robust, manageable WordPress product that resonates with the professional audience of TreeAge.


The newly designed website marked a significant milestone in TreeAge's digital strategy, offering an enhanced user experience that not only reflects the brand's authority in decision-making software but also optimizes lead-generation processes. The integration of a subscription management system facilitated a smoother transition for users from interest to action, boosting engagement and conversion rates.


The collaboration between Metamorphosis Agency and Speed & Function exemplifies the transformative power of strategic partnership and innovative solution delivery. The TreeAge website redesign project stands as a testament to our commitment to excellence and adaptability, showcasing our ability to navigate the complexities of the digital landscape and deliver results that exceed expectations. Through this endeavor, TreeAge has solidified its digital presence, setting a new benchmark for user engagement and lead generation in the software industry.

Speed & Function

Project Gallery

How we do it ...

Consulting and Infrastructure

Consulting and Infrastructure

Creative Strategy and Campaign Planning

Creative Strategy and Campaign Planning

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