Jonathan Eig

Industry: Publishing and Entertainment

Services Provided:

• Website Development

• Social Media Account Consolidation

• Social Media Strategy and Planning

• Paid Social Media Advertising

Background and Challenge:

Jonathan Eig, a distinguished author, was set to launch his new book, "King: A Life". Despite his reputation and the promising nature of the book, there was a significant challenge in breaking through the noise of the crowded book market. Jonathan's online presence was fragmented, with multiple social media accounts, leading to diluted messaging and a weaker connection with his audience. Additionally, there was a need to amplify the book's visibility beyond the organic marketing and PR activities conducted by his publisher.

Approach and Solution:

Our agency undertook a holistic approach to tackle these challenges. First, we developed a new website, providing a central platform for information and engagement about "King: A Life" as well as his other, amazing books. This step was crucial in establishing a strong, unified online presence. We then consolidated Jonathan's multiple social media accounts, ensuring a more coherent and impactful communication strategy.

With a streamlined digital presence, we formulated a robust social media strategy and plan tailored to target the book's key demographics. This strategy included crafting engaging content, scheduling regular updates, and interacting with readers and potential customers.

To complement these efforts, we launched a targeted paid social media advertising campaign. This initiative was designed to reach beyond Jonathan's existing audience and tap into new segments, including fans of historical literature and biographies.

Results:

The combined efforts of our agency, Jonathan Eig, and his publisher led to remarkable achievements. "King: A Life" not only made it to the New York Times bestseller list twice but also caught the attention of notable figures in the entertainment industry. Stephen Spielberg optioned the book for a movie, with Chris Rock on board as the director. This adaptation further elevated the book's profile and reach.

Conclusion:

The success of "King: A Life" underscores the power of a well-coordinated digital marketing strategy, complementing traditional publishing efforts. By consolidating and optimizing Jonathan Eig's online presence, and employing targeted social media strategies, we were able to significantly amplify the book's reach and appeal. This case study demonstrates the efficacy of integrated marketing approaches in the publishing industry, paving the way for future projects to leverage similar strategies for success.