https://www.everychildvalued.org

Services Provided

• Website Strategy & Requirements Planning — stakeholder surveys, audience research, and comprehensive requirements documentation

• Full Website Redesign & Development — built on Wix Studio with mobile-first, accessible design

• Content Architecture & Information Design — audience-based navigation, program pages, and storytelling infrastructure

• Donation & Registration Systems — integrated giving platform with designated fund options and online program registration

• SEO & AI-SEO (GEO) Optimization — program pages optimized for search visibility

• Ongoing IT Support — Google Workspace administration and technical infrastructure management

Background and Challenge

Every Child Valued is a nonprofit organization serving Lawrence Township, New Jersey. ECV provides educational enrichment programs—including breakfast programs, after-school support, tutoring and mentoring, summer enrichment, and cultural travel experiences—in partnership with Lawrence Township Public Schools and community organizations.

ECV's previous website had grown outdated and lacked the functionality needed to serve its diverse audiences effectively. Key challenges included:

• Audience Fragmentation: Parents, students, donors, volunteers, and community partners all visited the site with different needs, but navigation didn't guide them to relevant content efficiently.

• Mobile Accessibility Gaps: Many families access information primarily on smartphones, yet the site wasn't optimized for mobile use.

• Limited Donor Engagement Tools: The giving experience lacked options for designated giving, recurring donations, and donor recognition.

• Content Management Complexity: Staff found it difficult to update program information, news, and event details without technical support.

• Storytelling Infrastructure: While ECV had compelling success stories and a rich organizational history, there was no structured way to feature student achievements, program spotlights, or impact metrics.

Approach and Solution

We conducted stakeholder surveys and collaborated with ECV leadership to develop a comprehensive website strategy centered on five guiding design themes:

1. Make it easy for each audience to find "their door" — Clear entry paths on the homepage for parents, students, donors, volunteers, and partners with plain-language labels and task-focused navigation.

2. Show impact at a glance, then let people go deeper — Visual program overviews, success metrics, and story categories that let visitors quickly understand ECV's work while providing pathways to detailed content.

3. Keep actions front and center — Persistent donate and volunteer buttons, streamlined forms, and clear calls-to-action on every page.

4. Design for everyone, on any device — Mobile-first responsive design, large readable text, high-contrast colors, accessible layouts, and translation-ready infrastructure.

5. Keep it trustworthy and up to date — Current program calendars, staff directories, news sections, and a CMS workflow that makes routine updates manageable for non-technical staff.

Key Features Delivered

Audience-Based Navigation
The homepage now features a "Start Here" section with dedicated pathways for parents and families, students, donors, partners, and volunteers—each leading to the content and actions most relevant to that group.

Comprehensive Program Pages
Six program areas—Breakfast Program, After School Program, Tutoring & Mentoring, Summer Enrichment, Cultural Travel Club, and ECV Scholarship Outreach—each have dedicated pages with descriptions, registration information, and SEO-optimized content.

Integrated Giving Platform
A custom donation experience supports one-time and recurring gifts with options to designate funds to specific programs. The donation form is prominently featured and accessible from any page.

Stories & Impact Section
A structured news and storytelling system organizes content into categories: Star Stories (student success), Program spotlights, Partner and donor news, and Leadership features. This replaces the previous standalone "Star Stories" section with a more robust editorial infrastructure.

Interactive Historical Timeline
The redesigned timeline preserves ECV's rich history while integrating it into the site's modern design and navigation structure.

Partner & Sponsor Recognition
A scrolling logo showcase and dedicated partner page celebrate organizational sponsors, foundations, and community collaborators who support ECV's mission.

Events Calendar
An integrated events system allows families and community members to view upcoming programs and activities.

Contact & Newsletter Integration
Streamlined contact forms and newsletter signup capture visitor information with proper consent mechanisms and support future bilingual communication options.

Results

• Improved User Experience: Audience-based navigation helps parents, donors, and partners find relevant content within seconds of arriving on the homepage.

• Increased Giving Accessibility: The integrated donation platform provides a professional, trustworthy giving experience with flexible options that weren't previously available.

• Enhanced Storytelling Capacity: The Stories & Impact section gives ECV a sustainable framework for sharing student achievements, program updates, and partner recognition on an ongoing basis.

• Operational Efficiency: Staff can now update program information, post news articles, and manage events without requiring external technical support for routine changes.

• Mobile-First Accessibility: The site performs well across devices, meeting families where they are—often on smartphones.

• Partner Visibility: Community sponsors and collaborators now have prominent recognition throughout the site, strengthening those relationships.

Conclusion

This project demonstrates how a strategic, audience-centered approach to nonprofit web design can transform an organization's digital presence. By grounding the redesign in stakeholder research and clear design principles, we delivered a website that serves ECV's diverse community—parents seeking program information, donors looking to make an impact, and partners wanting to collaborate—while giving staff the tools to keep content fresh and relevant.

The new everychildvalued.org isn't just a website; it's a platform that supports ECV's mission to motivate young residents of Lawrence Township to reach their highest potential. It connects families with programs, celebrates student success, and makes it easy for anyone who wants to help to find their way in.