Services Provided

• Brand design and development

• Marketing strategy for college admissions consulting to attract high school students and families

• Positioning of financial aid and scholarship strategy, including FAFSA and CSS Profile support

• E-commerce setup, strategy, and website for “right-fit” college search and selection guidance

• Workplan integration for Common Application and supplemental essay coaching

• Events and registration for group workshops and one-on-one advising sessions

• Timeline planning and deadline management

Background and Challenge

Fenix College Admissions & Financial Aid Consulting, led by experienced counselor Yajaira Pons, helps high school students and their families navigate the increasingly complex college admissions process. Despite having deep expertise and strong community relationships, Fenix sought to clearly communicate its value to prospective clients, differentiate from generalized tutoring services, and demonstrate measurable success in guiding students from uncertainty to confident college decisions—all while ensuring affordability and personalized attention.

Approach and Solution

We began by working closely with Fenix to define and design its brand and then refine its service offerings into clear, easy-to-understand packages that addressed the most common client needs—from single-topic consultations to comprehensive end-to-end guidance. The services were organized into individual advising sessions, bundled packages, and interactive workshops for schools and community organizations.

To address parents’ and students’ stress around financial aid, we developed a structured process for tackling the FAFSA, CSS Profile, and scholarship applications and built an e-commerce website to help different audiences find what they need efficiently. Fenix’s differentiator—the “right-fit” college search—was amplified through storytelling, testimonials, and examples of students who found schools aligned not only with their academic goals but also with their personal and financial realities. We built frameworks and templates for their workshop content and one-on-one sessions that empowers families to make informed decisions, emphasizing the long-term benefits of thoughtful planning.

Results

• Developed a brand and all assets and communications assets according to the client's initial vision

• Developed service descriptions and pricing packages

• Designed print collateral standards and designed business cards, signage, and collateral to help with marketing and advertising

• Designed and launched new e-commerce website to attract students and their families, strengthen partnerships with local high schools and community centers, and aim to engage in more group workshop bookings

• Build referral rates through structured processes and measurable outcomes

Conclusion

Through a combination of strategic packaging, process optimization, and compelling storytelling built on an e-commerce website that has a full CRM, Fenix College Admissions & Financial Aid Consulting is now positioned as a trusted, results-driven partner for families navigating the college journey. By balancing personalized support with a clear, repeatable framework, Fenix not only helps students achieve their educational goals but also builds lasting community trust—ensuring that more families can access expert guidance during one of the most important decisions of their lives.